Useful Independent Reading For Film Industry

Movies and Social Media: Marketing films with new media

http://www.tintup.com/blog/movies-and-social-media-marketing-films-with-new-media/

How Twitter killed the official movie website

http://www.theguardian.com/film/filmblog/2014/jun/16/twitter-movie-website-hashtag-film-social-media

Skyfall is the first Social Media Bond film

http://www.livemint.com/Consumer/PGuVKt6Gn5NifJmtdAOXDN/Skyfall-is-the-first-social-media-Bond-movie.html

Skyfall Case Study

http://www.slideshare.net/mickgoogan/g322casestudy-skyfall