Homosexuality
KEY POINT
Batchelor found that being gay was not generally integrated into mainstream media representations. Rather, when it did appear, e.g. in television drama, it was represented mainly as a source of anxiety or embarrassment, or it was seen as a target for teasing and bullying. The study also found that, in mainstream young people’s media, lesbianism was completely invisible.
Media representations of sexuality in Britain are overwhelmingly heterosexual in character. Gerbner (2002) argues that the media participate in the symbolic annihilation of gays and lesbians by negatively stereotyping them, by rarely portraying them realistically, or by not portraying them at all. Craig (1992) suggests that when homosexual characters are portrayed in the media, e.g. in popular drama, they are often stereotyped as having particular amusing or negative psychological and social characteristics.
- Campness – this is one of the most widely used gay representations, found mainly in the entertainment media. The camp persona reinforces negative views of gay sexuality by being somewhere in between male and female.
- Macho – a look that exaggerates masculinity and which is regarded by heterosexual men as threatening because it subverts traditional ideas of masculinity.
- Deviant – gays may be stereotyped as deviants, as evil or as devious in television drama, as sexual predators or as people who feel tremendous guilt about their sexuality. In many cases, gay characters are completely defined by the ‘problem’ of their sexuality and homosexuality is often constructed to appear morally wrong.
- Responsible for AIDS – Watney has illustrated how British news coverage of AIDS in the 1980s stereotyped gay people as carriers of a gay plague. He argues that news coverage of AIDS reflected mainstream society’s fear and dislike of the gay community and resulted in unsympathetic accounts that strongly implied that homosexual AIDS sufferers only had their own ‘immoral and unnatural’ behaviour to blame for their condition or death.
Gauntlett argues that lesbian, gay and bisexual people are still under-represented in much of the mainstream media, but things are slowly changing for the better. Gauntlett suggests that tolerance of sexual diversity is slowly growing in society, and images of diverse sexual identities with which audiences are unfamiliar may assist in making the population generally more comfortable with these alternative sexual lifestyles.
Representations of disability
Barnes (1992) argues that mass media representations of disability have
generally been oppressive and negative. People with disabilities are rarely
presented as people with their own identities. Barnes notes several common
media representations of people with disabilities.
generally been oppressive and negative. People with disabilities are rarely
presented as people with their own identities. Barnes notes several common
media representations of people with disabilities.
- In need of pity and charity – Barnes claims that this stereotype has grown in popularity in recent years because of television appeals such as Children in Need.
- As victims – Barnes found that when people with disabilities are featured in television drama, they are three times more likely than able-bodied characters to be killed off.
- As villains – people with disabilities are often portrayed as criminals or monsters, e.g. villains in James Bond films often have a physical impairment.
- As super-cripples – Barnes notes that people with disabilities are often portrayed as having special powers or as overcoming their impairment and poverty. In Hollywood films, the impaired male body is often visually represented as a perfect physical specimen in a wheelchair. Ross notes that disability issues have to be sensational, unexpected or heroic in order to be interpreted by journalists as newsworthy and reported on.
- As a burden – television documentaries and news features often focus on carers rather than the people with disabilities.
- As sexually abnormal – it is assumed by media representations that people with disabilities do not have sexual feelings or that they are sexually degenerate.
- As incapable of participating fully in community life – Barnes calls this the stereotype of omission and notes that people with disabilities are rarely shown as integral and productive members of the community such as students, teachers or parents.
- As ordinary or normal – Barnes argues that the media rarely portray people with disabilities as normal people who just happen to have a disability. They consequently fail to reflect the real, everyday experience of disability.
Roper (2003) suggests that mass media representations of disability on telethons can create problems for people with disabilities and suggests that telethons over-rely on ‘cute’ children who are not that representative of the range of people with disabilities in Britain. Roper argues that telethons are primarily aimed at encouraging the general public to alleviate their guilt and their relief that they are not disabled, by giving money rather than informing the general public of the facts about disability.
Karpf (1988) suggests that there is a need for charities, but that telethons act to keep the audience in the position of givers and to keep recipients in their place as grateful and dependent. Karpf notes that telethons are about entertaining the public, rather than helping us to understand the everyday realities of what it is like to have a disability. Consequently, these media representations merely confirm social prejudices about people with disabilities, e.g. that they are dependent on the help of able-bodied people.






