Introduction To Section B

The slides below were used to introduce Section B to you:

Additional Points Not Covered In Class

The following bullet points reflect how your understanding of the film industry needs to develop in preparation for the exam.

Through work undertaken in class and your own independent study you need to understand:

• the issues raised by media ownership in the film industry

• the importance of cross media convergence and synergy in production, distribution and marketing in the film industry

• the technologies that have been introduced in the film industry in recent years at the levels of production, distribution, marketing and exchange

• the significance of proliferation in hardware and content for institutions and audiences relating to the film industry

• the importance of technological convergence for institutions and audiences relating to the film industry

• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions relating to the film industry

• the ways in which the candidates’ own experiences of consuming films illustrate wider patterns and trends of audience behaviour.